The beauty business may have suffered during the past couple of years, but its resiliency and long-term outlook are enough to attract new players to the market. For example, well-known footwear e-tailer, Zappos.com Inc. (www.zappos.com) , is determined to build a $75 million beauty brand over the next five years. The company, which was acquired by Amazon.com last year, had gross sales of more than $1 billion. Still, when women think of Zappos, they think of shoes, not eyeshadows. But Ca...